As a personal trainer, my passion for fitness and helping others has always been the driving force behind your career. However, the fitness industry is also a business, and like any professional, I became interested in ways to increase my income.
The biggest problem as an individual is the ability to scale your business. I’ve thought long and hard over my 20 plus years about this because it just isn’t sustainable to work more than 20 to 30 hours in person with people, while still programming, continuing education, and doing all the peripheral stuff around running a business.
You can raise your rates, but as you raise rates you have to realize that you’re moving further and further up a pyramid, into a space where very few people can afford your services. Let me get one thing clear. I will never tell you to lower your rates… EVER! I’m going to share my thoughts with you about your rates and pricing structure, but we’ll save that for a later conversation.
Today we’re talking about ways to boost your earnings next month and I’m going to give you 3 simple ways to do it without overhauling your entire business model. Here are three easy ways to make more money as a personal trainer.
1. Carve Out a Niche and Offer Specialized Services
Many years ago I was a Personal Training Generalist.
You want “Fat Loss”? I got you…